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    <title>The Newspaper Works RSS News Feed</title>
    <link>http://www.thenewspaperworks.com.au/</link>
    <description>Latest stories and updated information.</description>
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      <title>Mother’s Day 2012</title>
      <link>http://www.thenewspaperworks.com.au/news/mother-s-day-2012</link>
      <description>A collection of Mother's Day newspaper ads from Kobo, Steggles and Sydney Observatory.</description>
      <pubDate>Mon, 14 May 2012 17:46:00 GMT</pubDate>
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      <title>More from Tetley</title>
      <link>http://www.thenewspaperworks.com.au/news/more-from-tetley</link>
      <description>Tetley continues with campaign promoting their decaffeinated tea range.</description>
      <pubDate>Mon, 14 May 2012 17:18:00 GMT</pubDate>
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      <title>"Nothing like Australia"</title>
      <link>http://www.thenewspaperworks.com.au/news/nothing-like-australia</link>
      <description>Tourism Australia ran a double-page spread in newspaper inserted magazines to get audiences to consider travelling locally for their next holiday.</description>
      <pubDate>Mon, 14 May 2012 16:28:00 GMT</pubDate>
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      <title>Rewrite tomorrow</title>
      <link>http://www.thenewspaperworks.com.au/news/rewrite-tomorrow</link>
      <description>Victorias Department of Human Services (DHS) ran a creative recruitment ad in the newspapers.</description>
      <pubDate>Mon, 14 May 2012 15:59:00 GMT</pubDate>
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      <title>Qantas global sale campaign</title>
      <link>http://www.thenewspaperworks.com.au/news/qantas-global-sale-campaign</link>
      <description>Qantas serves up new creative in their Global Sale campaign, using popular Australian personality to target niche demographic.</description>
      <pubDate>Mon, 14 May 2012 15:03:00 GMT</pubDate>
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      <title>Coles gets a plug</title>
      <link>http://www.thenewspaperworks.com.au/news/coles-gets-a-plug</link>
      <description>Coles continues its push for my5, this time looking to newspapers to give their claim credibility.</description>
      <pubDate>Mon, 14 May 2012 14:26:00 GMT</pubDate>
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      <title>Top exposure</title>
      <link>http://www.thenewspaperworks.com.au/news/top-exposure</link>
      <description>Advertisers Jetstar and GIO gain mass exposure with newspaper cover wraps.</description>
      <pubDate>Mon, 14 May 2012 13:56:00 GMT</pubDate>
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      <title>Wake Up revealed</title>
      <link>http://www.thenewspaperworks.com.au/news/wake-up-revealed</link>
      <description>Newspaper cover wrap reveals Blackberrys Wake Up teaser campaign.</description>
      <pubDate>Mon, 14 May 2012 13:19:00 GMT</pubDate>
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      <title>Coles 'Grill'</title>
      <link>http://www.thenewspaperworks.com.au/news/coles-grill</link>
      <description>&lt;b&gt;January 2012: &lt;/b&gt; Yet another effective newspaper ad from Coles, generating high likeability and linkage to TVC.</description>
      <pubDate>Tue, 08 May 2012 17:12:00 GMT</pubDate>
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    <item>
      <title>Newspaper ad you can feel</title>
      <link>http://www.thenewspaperworks.com.au/news/newspaper-ad-you-can-feel</link>
      <description>Betfair demonstrates why punters should back them with this tactile newspaper ad.</description>
      <pubDate>Tue, 08 May 2012 12:34:00 GMT</pubDate>
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      <title>Darwin just got closer</title>
      <link>http://www.thenewspaperworks.com.au/news/darwin-just-got-closer</link>
      <description>Newspaper ad for "Darwin just got closer" campaign.</description>
      <pubDate>Mon, 07 May 2012 16:38:00 GMT</pubDate>
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      <title>Driving brand awareness</title>
      <link>http://www.thenewspaperworks.com.au/news/driving-brand-awareness</link>
      <description>Toyota builds brand whilst promoting the new Aurion V6 with this newspaper ad.</description>
      <pubDate>Mon, 07 May 2012 15:54:00 GMT</pubDate>
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      <title>Getting the message straight</title>
      <link>http://www.thenewspaperworks.com.au/news/getting-the-message-straight</link>
      <description>Pfizer ran a newspaper ad to address patient concern over the supply of cholesterol drug, Lipitor.</description>
      <pubDate>Mon, 07 May 2012 15:34:00 GMT</pubDate>
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      <title>Healthy messaging</title>
      <link>http://www.thenewspaperworks.com.au/news/healthy-messaging</link>
      <description>Newspaper ads from health organisations NAPWA and MSD inform consumers of their choices.</description>
      <pubDate>Mon, 07 May 2012 15:07:00 GMT</pubDate>
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      <title>Kobo gets you kisses</title>
      <link>http://www.thenewspaperworks.com.au/news/kobo-gets-you-kisses</link>
      <description>Kobo uses a creative newspaper ad to provoke Call to Action this Mothers Day.</description>
      <pubDate>Mon, 07 May 2012 14:31:00 GMT</pubDate>
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    <item>
      <title>A newspaper ad you can feel</title>
      <link>http://www.thenewspaperworks.com.au/news/a-newspaper-ad-you-can-feel</link>
      <description>Betfair demonstrates why punters should back them with this tactile newspaper ad.</description>
      <pubDate>Mon, 07 May 2012 13:59:00 GMT</pubDate>
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      <title>NSW Mining tells the facts</title>
      <link>http://www.thenewspaperworks.com.au/news/nsw-mining-tells-the-facts</link>
      <description>NSW Mining tackles myths about mining and land use in new campaign.</description>
      <pubDate>Mon, 07 May 2012 12:28:00 GMT</pubDate>
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      <title>Final phase of campaign</title>
      <link>http://www.thenewspaperworks.com.au/news/final-phase-of-campaign</link>
      <description>NRMA Insurance unveils final stage of car extras campaign.</description>
      <pubDate>Mon, 07 May 2012 11:42:00 GMT</pubDate>
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      <title>Could Be a Caxton winner</title>
      <link>http://www.thenewspaperworks.com.au/news/could-be-a-caxton-winner4</link>
      <description>Durex 'Valentine's Week' newspaper ad is the Feb / Mar winner of the Could Be a Caxton competition.</description>
      <pubDate>Wed, 02 May 2012 16:36:00 GMT</pubDate>
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    <item>
      <title>Yummy mummy</title>
      <link>http://www.thenewspaperworks.com.au/news/yummy-mummy</link>
      <description>Sussan's 2012 Mothers' Day newspaper ad.</description>
      <pubDate>Mon, 30 Apr 2012 16:38:00 GMT</pubDate>
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